At this point, TikTok needs little to no introduction; we don’t know of a single marketing agency that is unaware of TikTok at the time of this writing. The short-form video app currently has over 1 billion active users worldwide. In January 2018 their user base was only 55 million.
Despite its late launch in 2017, TikTok looks to be the true successor to Facebook, at least in terms of its rapidly growing user base. It’s also surpassed YouTube, with a new report stating that the average time per user on the app is higher for TikTok, suggesting higher levels of engagement. Put simply, it’s a must-have platform for advertisers that has the potential to reach millions of people.
Today, we're bringing you a brand new integration to TikTok Ads, so your digital agency can keep track and report on your clients' most critical TikTok Ads metrics.
Let's take a look at how to get set up with our TikTok Ads integration, as well as key performance metrics to report on.
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How to Integrate TikTok Ads Reporting
First, navigate to the integrations page in your dashboard by clicking the left-hand menu item. From there, simply click the TikTok Ads logo and follow the simple steps.
TikTok Ads Metrics
You will initially be met by a pre-made dashboard, with your essential TikTok Ads metrics displayed in different formats.
In this section, you will see:
CPM (Cost per thousand)
CTR (Click-through rate)
Click the Metrics button on the top right-hand corner to see other options, including:
Average Video Play
Cost per Conversion
Cost per Result
By selecting the different sections from the menu at the top of the dashboard, you can see these metrics for Campaigns, Ad Groups, and Ads.
TikTok Ads Demographics
In the TikTok Ads Demographics section, you can find a detailed breakdown of which market segment interacts the most with your TikTok content.
To do this, select the 'Demographics' section from the menu mentioned above. In this dashboard, you can view data broken down into:
Get the most out of TikTok Ads
Integrating your TikTok Ads data with other social media platforms your clients advertise on, like Facebook Ads or Instagram Ads, is a surefire way to give a holistic view of your overall campaign performance, To get started, simply download our PPC Template below and start automating your reporting today.