Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
Sep 19, 2022
There has been a lot of debate lately about how long your content needs to be to rank keywords on Google. Some people believe you need to set a minimum word count for SEO, while others think it doesn’t matter. So, what’s the truth?
Sep 13, 2022
Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.
Aug 23, 2022
In this guide, we’ll walk you through some SEO tips, from keyword research to video content creation, and show you how to use end cards, descriptions, and hashtags for the best results.
Aug 16, 2022
Google has two different types of badges available as part of their local services ads: Google Guaranteed and Google Screened. Both programs have features, criteria, and benefits, but which is best suited for your clients?
Jul 19, 2022
A guide to the ROI & benefits of SEO that helps you show a reluctant client why SEO is a critical part of any digital marketing strategy and an investment worth making.
Jun 14, 2022
An overview of the 31 most important digital marketing analytics that your agency should track to create relevant and actionable client reports & dashboards.
May 31, 2022
Here are the 11 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
May 20, 2022
When working at the enterprise level, the stakes and competition are high, so the SEO metrics you track and report on make a huge difference in your organic search strategy.