Paul Stainton
Director of Content & SEO at AgencyAnalytics
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Does Word Count Matter for SEO?
There has been a lot of debate lately about how long your content needs to be to rank keywords on Google. Some people believe you need to set a minimum word count for SEO, while others think it doesn’t matter. So, what’s the truth?
How to Recession-Proof Your Agency: 10 Strategies to Survive
Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.
YouTube SEO: A How-To Guide for Ranking Videos
In this guide, we’ll walk you through some SEO tips, from keyword research to video content creation, and show you how to use end cards, descriptions, and hashtags for the best results.
Google Guaranteed vs Google Screened: What’s the Difference?
Google has two different types of badges available as part of their local services ads: Google Guaranteed and Google Screened. Both programs have features, criteria, and benefits, but which is best suited for your clients?
The Benefits of SEO: What To Tell Clients About Their ROI and Beyond
A guide to the ROI & benefits of SEO that helps you show a reluctant client why SEO is a critical part of any digital marketing strategy and an investment worth making.
31 Digital Marketing Analytics That Matter
An overview of the 31 most important digital marketing analytics that your agency should track to create relevant and actionable client reports & dashboards.
11 Critical Google Ads Metrics Agencies Should Monitor Daily
Here are the 11 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
How to Level Up Your Agency With Enterprise SEO Metrics
When working at the enterprise level, the stakes and competition are high, so the SEO metrics you track and report on make a huge difference in your organic search strategy.
