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An Upgrade to Google Analytics: New Metrics, Dimensions, and Segments

We brought you 6 of the most important metrics to track through Google Analytics. Now, we've released 79 new metrics that you can report on with our Google Analytics integration!

We've broken down this new upgrade into three groups:

  1. New Metrics

  2. New Dimensions

  3. Filtering by Segments

Firstly, Integrate Google Analytics

If you have already integrated Google Analytics, these new capabilities will already be enabled for you.

If you haven't already integrated Google Analytics, simply navigate to 'Integrations' in the left-hand menu of your desired dashboard.

From there, select Google Analytics and the account that you want to pull data from.

New Metrics

Our 79 new metrics are grouped into the following categories:

As you expand each one, you will see the different metrics that you can choose from. These are going to help you to easily visualize and understand data from Google Analytics' sometimes confusing native reports.

Note: Google Analytics has some technical limitations, meaning you will be able to compare up to 10 metrics at a time.

New Dimensions

We've added new dimensions too, allowing you to dig down further into your data and glean better insights. Under the Audience reports, we've added the following new dimensions:

  • Language

  • Browser

  • Operating System

  • Interests

  • New vs. Returning

In the Pages reports, we've added:

  • Content Drilldown

  • Site Speed

  • Site Search

Filtering by Segments

Filtering by segments is an exciting new feature that we've added to our Google Analytics integration. You can get a clear view of how each traffic segment performs, and make some really powerful decisions based on that.

To filter your traffic, simply choose the segment you want to view:

Powerful SEO Insights

Use these new Google Analytics insights with our SEO tools to really track SEO performance, and make informed decisions on where to focus your efforts.

Your clients will love these new additions too, as you'll be able to show them even more granular details on where and how their website is performing.

Start Your Free Trial

If you haven't already, start your free 14-day trial and see how AgencyAnalytics can transform your reporting processes!

Written by

Alex Girardi

Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!

Read more posts by Alex Girardi ›

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