It's finally here! After almost 5 years of on and off development, we've just rolled out Multi-Location SERP Tracking.
Nearly 50% of all Google search queries now have some level of local intent. But that doesn't mean that your clients are operating out of just a single location! You might have a large e-commerce client serving the US, the UK, and Australia. Or a franchise with a single website serving Michigan, Ohio, and Indiana. Or a dentist's office targeting a large city itself plus the three closest suburbs.
And until now, the only way to track rankings for more than one distinct geographic area was to create a separate campaign for each area. It got the job done. But it wasn't intuitive. And you couldn't include rankings from multiple areas in a single report or client dashboard.
All of that changes today. Now, you can track as many geographic locations as you want within a single campaign, PLUS choose the language for the reported SERPs.
Let's take a quick tour
First, you'll notice that there's now a column listing the location for each keyword, and that each keyword/location pair is treated as a separate keyword on a separate line.
To add a new keyword/location pair, use the "Add Keyword" function as always.
Enter your keywords. Then, enter the locations to be tracked for these keywords, one per line.
You can also now choose the LANGUAGE for the SERPs that are returned. In geographic regions where more than one language is commonly spoken, SERPs can vary dramatically depending on which language is set on the Google search page. Examples of this would be English versus Spanish language results in the United States, or English versus Arabic in the UAE/Dubai.
Similar to the location settings, the language is also configured in the "Add Keywords" setup screen:
Note: You CANNOT edit the location or language of a keyword once it's been created, in the same way that you can't edit a keyword itself. Any editing would result in the existing keyword history being null and void. So in the case of any mistakes, you need to delete the keyword with the error and then create a new one.
Next, you'll notice a couple of new metrics and "filter" options in the Settings screen.
Tick the appropriate boxes to toggle the "Location" and "Language" columns on or off, and use the drop downs below to filter your keyword view:
And as always, you have the option to toggle these same metrics and filters in the PDF reports editor, completely independent of your settings within the dashboard. To do so, just add your Rankings section, navigate to the section, then click the "gear" icon and select your settings:
For an even more detailed overview, check out the video tour of this new feature here:
We hope that you love the new multi-location rank tracking feature! It was a long time coming, but we really feel that it turned out spectacular, and that it was worth the wait. This should be a game changer, especially for our customers who are heavily involved in local SEO!
How do YOU plan to use the new multi-location feature? What do you think of the implementation? We'd love to hear your feedback in the comments!