Michael Okada
Contributor
Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
7 Tips to Scale Your Dental Marketing Agency
Wondering how to scale your dental marketing agency? Find out why growing at scale can be challenging and tips on how to make your growth goals a reality.
10 Critical Metrics for Google Local Services Ads
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
A Guide to Google Performance Max Campaigns
Performance Max is a new goal-based campaign type that lets performance advertisers access their Google Ads inventory from a single campaign. Google’s Performance Max campaigns let you market your products or services by creating one easy-to-manage campaign. Here’s a full guide.
The Pros & Cons of SEO Rank Trackers: A Guide for Agencies
This article will explore the benefits and drawbacks of SEO rank trackers so that you can decide whether it’s right for your business as well as which one is the best option for you & your clients.
What to Tell Your Clients About First-Party Data
Agencies are running out of time to figure out how to harness the power of first-party data–and you definitely don’t want to be left scrambling for crumbs when third-party cookies are gone forever!
The Agency Guide to a Winning B2B Marketing Strategy
We’ll prove it with examples as we take a deep dive into winning B2B online marketing strategies agencies can adopt, and spotlight a few of the best B2B campaigns in recent memory. Afterward, we’ll break them down and identify key takeaways you can use in your clients’ next B2B m
Email Benchmarks Agencies Should Use for Re-engagement Campaigns
In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients. Make your clients’ email marketing analytics shine in your email marketing reports.
