The Client
Founded in 2011, KWD is a New Zealand-based web design and SEO Auckland agency. Over the past 10+ years, they've worked with thousands of clients and are currently delivering over 150 marketing reports to clients each month. They work with clients in various industries including local businesses, app startups, and many more.
The Challenge
Prior to bringing their reporting into AgencyAnalytics, KWD had tried several different options including Semrush and manual reporting. Given their client volume, these alternatives proved to be much more costly and didn't provide all the reporting functionalities and ease-of-use they were looking for.
The Solution
After moving all their reporting to AgencyAnalytics, Layne found that not only was it more cost-effective, but their clients were also happier. Specifically, the data visualization inside their dashboards and reports was much more intuitive and easy to understand for their non-technical clients. Their agency uses both live dashboards that their clients have access to 24/7, as well as automated reports that are sent out periodically. Additionally, as an SEO-focused agency, they make extensive use of the site audit tool in order to land new clients and deliver immediate value to new clients after they come on board.
The Result
By scheduling weekly site audits for their SEO clients, Layne has been able to largely automate the process of staying on top of any technical site issues that may arise. In addition to site audits, they use an SEO dashboard template in order to quickly onboard new clients and set up their reporting in minutes. In terms of the time savings each month, Layne estimates that each client report would take 20-30 minutes each month, which adds up quickly when you have 150+ clients. With AgencyAnalytics, Layne estimates they're saving at least 50+ hours each month, although he suspects it's even more than that.
