Why You Should Use a Facebook Ads Report Template
In order to keep your clients up-to-date, a Facebook Ads reporting template allows you to automatically track key metrics and add your own analysis. It helps you save time, streamlines your agency workflows, and keeps clients happy.
The best part of this Facebook ads template is that it pulls data directly from the Facebook Ads Manager on a regular basis so you don’t have to worry about manually collecting it. Automating your client reporting process allows your agency to dedicate more time to optimizing Facebook marketing campaigns and helping your clients succeed.
Want to display your Facebook Ads in a real-time dashboard instead? Try out our Facebook Ads dashboard template.
5 Things To Include In Your Facebook Ads Report
1. Monthly Write-up
Before diving deep into the details of your clients’ Facebook Ads campaigns, it's best practice to provide a summary of everything that went well during the month and what needs improving. You can use the monthly write-up section of the Facebook Ads report template to provide an overview of your wins and losses, as well as your marketing plan going forward.
If anything significant happened with the campaigns during the last month, explain it here in plain English so your clients are up-to-date on all major changes. As you get further into the Facebook Ads report, you can use the sections below to dive into more detail.
2. Total Spend
Any PPC agency owner or marketer knows that one of the most essential aspects of a client report is the total money spent on the campaign. While you and your clients have likely already discussed the total budget of the ads campaign, it’s incredibly helpful to keep track of the total spend to overall budget month over month.
This metric is particularly important to keep track of each month, especially as it relates to other KPIs on the report. When you show how much money you’re spending and how that number relates to other campaign performance KPIs, your clients see what kind of return on investment (ROI) they can expect from the campaign.
The number of conversions your Facebook Ads campaign is gaining is another crucial metric to measure. The higher number of conversions, the better the campaign is performing. In our Facebook Ads template, conversions are displayed next to your total spend. This way, you present the direct correlation between how much you spend and how many conversions you get. Typically, this is a great way to show your clients that spending more money on a campaign often increases the total ROI of the campaign.
Clicks is another metric that is easy for your clients to understand, especially since it gives them a simple insight into the surface-level success of their Facebook Ads campaigns. More people clicking on your Facebook Ads means that a client’s offer or product is enticing enough to attract potential customers.
On a deeper level, you can use this section to add your thoughts about how the number of clicks relates to the other ad metrics on this customizable Facebook Ads report. For example, if you’re having a high number of clicks, but a low number of conversions, you might explain to a client that the disconnect is happening on their website’s landing page or Facebook page. Having this data on hand allows you to collaborate with your clients to create a new strategy moving forward.
An effective Facebook Ads marketing campaign often involves your agency running multiple different ads simultaneously. The Ads section of the Facebook Ads report template displays a list of all the ad sets you’re running concurrently, along with important metrics like the number of clicks on each ad, the total number of impressions, the average cost per click (CPC) and the click-through rate (CTR).
Use this section of your Facebook Ads report to show your clients which of their ads are performing the best for you to emulate those successful ads in the future. Add your thoughts about what makes those ads so successful, such as more enticing offers or a better targeted demographic. As you analyze these finer details month by month, you can work with your client to make adjustments for better outcomes. If you want to include other ads, you can build one with our PPC report template.
Need more sections or custom metrics? No problem, AgencyAnalytics lets you easily drag and drop new sections to your Facebook Ads report.