Does Word Count Matter for SEO?
There has been a lot of debate lately about how long your content needs to be to rank keywords on Google. Some people believe you need to set a minimum word count for SEO, while others think it doesn’t matter. So, what’s the truth?
What is Bounce Rate? How to Measure, Analyze, & Improve this Metric
In this article, we discuss an important metric for all websites: bounce rate. You’ll learn exactly how to measure it, analyze, and improve it.
14 Mobile Marketing Tips Improve Your Website
If your mobile marketing strategy needs some work, don’t worry. A few simple changes are often all it takes to bring your strategies up to speed for mobile devices. Here are a few mobile marketing tips to implement right now.
Vanity Metrics: What Your Marketing Agency Should Know
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
Growing a Marketing Agency by Focusing on Local Healthcare Providers
Vortala delivers digital marketing solutions to the healthcare industry, specifically within the chiropractic and dental niches. They’ve managed to grow their business over two decades and weather the changes of a digital world with tiered service offerings.
How to Recession-Proof Your Agency: 10 Strategies to Survive
Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.
Automated Client Reporting: How to Put Your Agency’s Reports on Autopilot
In this guide, we discuss a step-by-step process to putting your agency’s client reporting on autopilot with automated reporting & dashboards.
10 Best Call Tracking Apps and the KPIs to Follow
Do you know if your marketing campaigns are actually generating calls? Use the right call tracking apps to find out! Don’t let your efforts go unmeasured. With powerful call tracking apps like CallRail, WhatConverts, & Avanser, you’ll know exactly which campaigns lead to conversi
How to Create Lead-Generating Real Estate Content
You don’t want to waste your real estate clients’ time with an influx of non-qualified leads. Learn how to create lead-generating content to help your real estate clients meet their property quotas.
