Vanity Metrics: What Your Marketing Agency Should Know
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
Content Marketing KPIs to Track in Your Agency Dashboard
Content marketing KPIs connect ROI to creative output, give tangible results, and demonstrate content performance. Here are the ones your agency should track.
Simplify Your Programmatic Campaign Reporting With the Choozle Integration
Agencies use Choozle for programmatic marketing success, to diversify their ad investments into multiple emerging platforms like audio, video, and native ads–while leveraging detailed consumer insights–and power their programmatic ad campaigns.
23 Best Web Analytics Tools
Google Analytics is a great web analytics tool for your agency. This blog post covers the best web analytics tools that can either replace or expand what Google Analytics has to offer.
2022 Client Reporting Benchmarks: The Marketing Agency Guide
This article will look at client reporting trends in 2022 to help you demonstrate your agency’s ROI month over month, optimize client reporting, scale your agency, and stay ahead of the curve.
Amplify Your Agency’s Success Using Custom Metrics
Your clients want to know whether their business is growing or not. And they don’t want to be bogged down by too many details. As your agency scales and gains more prominent, enterprise-level clients, you’ll need custom metrics to effectively communicate how you’re tracking against their KPIs.
Stripe Integration to Track Growth and Revenue Data in Your Client Reports
If your clients are one of the 3.1 million companies accepting payments from Stripe’s payment processing service, this integration is for you. Provide instant visibility into the most insightful payment metrics with live dashboards for agencies.
What is Google Analytics 4? A Complete Guide for Marketers
In this guide, we discuss everything that marketers and agency’s need to know about Google Analytics 4, including key features and benefits and how to migrate from Universal Analytics.
