KPI vs. Metrics: What is the Difference?
As a business owner you know that tracking your data is important, but it’s not always clear what to focus on. To help answer this, in this article we discuss the difference between key performance indicators (KPIs) and metrics.
What Your Agency Should Know About SEO for Lawyers
How can you help law firms thrive online and attract new clients? Are you looking to market your agency to lawyers, attorneys, and legal firms and get them more clients? Find out everything there is to know about SEO for lawyers.
Executive Marketing Dashboard Examples for Agencies
You need an accessible way to track the effectiveness of all of the key initiatives in real-time without drowning in a sea of spreadsheets. That’s where an effective executive marketing dashboard can help.
What’s Happening To Google Ads Smart Shopping and Local Campaigns?
Google Ads is constantly being updated with new features and settings. That means there are some things you should be aware of before continuing to use Google Ads as your primary source of advertising – especially if you’re using Smart Shopping or Local Campaigns.
Tune Into Spotify Ads Metrics With Streamlined Client Reporting
Spotify Ads campaigns are a great way to promote and reach new customers. AgencyAnalytics can help your agency create dashboards and client reports to track important Spotify Ads metrics.
10 SMS/Text Marketing Mistakes Agencies Should Avoid (+ What To Do Instead)
The mobile marketing space is maturing fast, and this is clear from the growing number of digital marketing agencies that are getting into mobile strategy and its execution. However, with so much activity in this segment, it’s not surprising that some agencies are making mistakes
Conversion Metrics to Track for Agencies
There are a lot of conversion metrics to track and it’s hard to decide which ones matter most for your clients. Here are a few of the most important conversion metrics to focus on.
How to Build a Marketing Agency That Endures and Thrives
WSI Comandix’s founding philosophy that web development and marketing needed to be combined was progressive at the time. It’s also what got them ahead.
15+ Important Content Marketing Metrics to Track
It’s challenging to know which content marketing metrics matter the most. Content is king, but that doesn’t mean every metric is important. The right content marketing metrics will help you grow your client’s audience and measure the ROI of your content marketing efforts. Here ar
