Jul 18, 2022
Jul 14, 2022
Focusing on the key performance indicators is how your agency demonstrates its value to clients–and tracks their goal progression. And an automated KPI dashboard streamlines your client reporting, keeping everyone informed with just the right amount of information.
Jul 13, 2022
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
Jul 12, 2022
UTM tracking is a method to monitor campaign performance and ROI. Learn how to use UTM tracking codes properly for clear, insightful analytics.
Jul 11, 2022
To improve ROI with email marketing, you need to measure how effectively your emails are engaging your audience. There are several important email engagement metrics that your agency should keep track of if you want to ensure your email marketing efforts aren’t going to waste.
Jul 10, 2022
Automating a portion of your marketing processes is key to your business’s scalability. Replacing repetitive and tedious manual tasks with marketing automation tools allows you to focus your time and energy on other important areas.
Jul 8, 2022
In this guide, we discuss 13 key metrics to track the ROI of your social media marketing efforts.
Jul 6, 2022
Looking for best practices for your programmatic advertising? Read these so your agency runs its programmatic campaigns more smoothly, and ensure that they reach their intended audience for your clients.
Jul 5, 2022
If your advertising ears aren’t ringing yet, they should be! This audio-first platform offers a huge opportunity for agencies to advertise their client’s brands. Spotify Ads campaigns are something agencies should consider will bring their clients great ROI.