Conversion Metrics to Track for Agencies
There are a lot of conversion metrics to track and it’s hard to decide which ones matter most for your clients. Here are a few of the most important conversion metrics to focus on.
31 Digital Marketing Analytics That Matter
An overview of the 31 most important digital marketing analytics that your agency should track to create relevant and actionable client reports & dashboards.
A Guide to Google Performance Max Campaigns
Performance Max is a new goal-based campaign type that lets performance advertisers access their Google Ads inventory from a single campaign. Google’s Performance Max campaigns let you market your products or services by creating one easy-to-manage campaign. Here’s a full guide.
Do Spreadsheets Excel When It Comes To Client Reporting?
There are many reasons why your agency needs to stop using manual spreadsheets for client reporting and start implementing a modern solution instead.
Track Programmatic Campaign Data With the StackAdapt Integration
Do you have a programmatic media buying strategy in place, but are struggling to measure your ROI? Or do you have a solid measurement plan in place, but need a way to streamline your data management process? Either way, the StackAdapt integration in AgencyAnalytics is the perfect
11 Critical Google Ads Metrics Agencies Should Monitor Daily
Here are the 11 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
How ‘Free’ Is Google Data Studio Reporting?
There are a few compelling reasons to turn to Google Data Studio for your agency’s campaign reporting. First – it’s free. But there are many limitations to it when you consider the tools available for agencies.
How to Level Up Your Agency With Enterprise SEO Metrics
When working at the enterprise level, the stakes and competition are high, so the SEO metrics you track and report on make a huge difference in your organic search strategy.
Easily Connect Revenue to Your Agency’s Efforts with the SharpSpring Integration
An agency should prove its value by showing the ROI of the agency’s time spent. The SharpSpring integration gives agencies a detailed view of lead generation campaign tracking active, qualified and closed leads, opportunities in the pipeline, and granular account details.
