The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
Growing by Embracing the Brand Uniqueness of Your Marketing Agency
Katy Gillies and Hayley Peters, Co-owners of Oh My Digital know the importance of their agency’s brand identity. Their inspiration came from films and pop culture of the 90s and 00s, which helps attracts their ideal clients in the present day.
Content Marketing KPIs to Track in Your Agency Dashboard
Content marketing KPIs connect ROI to creative output, give tangible results, and demonstrate content performance. Here are the ones your agency should track.
Google Ads vs. Facebook Ads: Which is the Best Choice for Your Business?
Google Ads and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your client’s businesses, and many agencies use both in congruence to maximize their reach. Since time and money are limited, where do you start to get the most bang for your buck?
19 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
Simplify Your Programmatic Campaign Reporting With the Choozle Integration
Agencies use Choozle for programmatic marketing success, to diversify their ad investments into multiple emerging platforms like audio, video, and native ads–while leveraging detailed consumer insights–and power their programmatic ad campaigns.
Putting People First: A Recipe for Success at Dilate Digital
Whether Bodie Czeladka, Creative and Managing Director at Dilate Digital, is building relationships with clients, hiring people that fit the agency culture, or working with his business partners, putting people first has lit the way to his agency’s success.
Agency Pricing: How to Price Your Agency Services
In this guide, we discuss several strategies for agency pricing, including different pricing models, when to charge your clients, and how to optimize profitability.
23 Best Web Analytics Tools
Google Analytics is a great web analytics tool for your agency. This blog post covers the best web analytics tools that can either replace or expand what Google Analytics has to offer.
